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Simon Veness reflects on the hype surrounding Tiger Woods ahead of the Masters

Image: Tiger Woods: targeting his 15th Major

It only took six nano-seconds but there it was, right at the head of the Golf Channel's opening day of Masters coverage (at 3pm on Monday).

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It is the mystique around Woods that fuels the fervour, of course, an aura that has been amped up by the contentious Nike advert in the wake of his regaining top spot. 'Winning takes care of everything,' was the Ad men's blithe slogan, and some scribes ate it up like it was an invite to dinner with Tiger himself. Equally, others didn't. Rick Reilly, the Geoff Boycott of American columnists, opined that the move was "a big, whopping jelly-filled lie." He added: "The problem isn't 'winning takes care of everything.' The problem is that Woods clearly believes it does." Ouch. But, at the same time, even the words of writers like Reilly have only added to the feeding frenzy, ensuring anything that Tiger touches in the build-up to this week's event is Big News, whether it's a practice round with Guan, his thoughts on Condoleezza Rice, one of Augusta's first female members, or jokes about his new Facebook status with downhill skier Lindsey Vonn.
Danger
There is Big, there is Huge and then there is Woods, and he invokes just about every emotion you can imagine, and even some that you probably can't (how about this headline from the Bleacher Report, that 'People who still hate Tiger must also hate golf.' Huh?? They probably couldn't even spell 'moral code,' let alone understand it). The real danger with all this laser-beam focus on this larger-than-life personality is that, when you are already hyped to the gills, there is nowhere left to go. If you get any more excited, you will simply implode, and that's the fate that awaits more than a few sporting journos if Tiger does, in fact, top the leaderboard at some stage. And, if he goes on to claim Major number 15, you will hear the resounding 'Pop!'s without the aid of a television. So let's try to keep a bit of a lid on things over the next few days. Yes, Woods is worth watching and, sure, he could well be back on the trail of Jack's 18 by Monday morning. But it certainly hasn't happened yet and there are, surprisingly, other players who could walk away with an addition to their wardrobe, players like Mickelson, Keegan Bradley, Justin Rose, Charl Schwartzel, Dustin Johnson and even those perpetual Cinderellas, Westwood and Donald. There is also the little matter of the current World Number two, McIlroy, who seems to enjoy being written off before sparking back into brilliant life, and the wonderfully unpredictable current champ, Watson. In fact, there are probably 12 to 15 genuine contenders not called Woods, hence those pundits ready to acclaim a Tiger Coronation may well be suffering from one serious fan problem - premature infatuation.

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